Joma was created in 1964 where it began manufacturing and distributing sports footwear and apparel. Joma specialized in football, and in 1992, 1994 and 1998 was the leader in football sales in the Spanish market. It was the first brand to launch colored cleats, under the advertising campaign "El color en el fútbol" (Color in football), at a time when black was the dominant color, becoming the third brand with the best image in the Spanish sports sector.
In the 90s, Joma began a process of internationalization, creating its own subsidiaries outside of Spain until completing its current situation in the United States, Brazil, Mexico, Panama, Hong Kong, Italy, Germany and the United Kingdom, and a distribution network present in more than 120 countries, spread out in five continents.
In 2015, Joma signed an agreement with the Spanish Olympic Committee (COE), where it became the official sponsor for the Olympic Games of Rio de Janeiro 2016, Pyeongchang 2018 and Tokyo 2020.
The 2016 Games marked Joma's definitive launch into global sports sponsorship, making it one of the top ten international brands. Joma sponsors more than 300 teams around the world.