O bag is synonymous with innovation, versatility, color, fun and essentiality.

The O bag brand was born spontaneously after the success of the customizable bag of the same style made with XL Extralight® Material; an iconic accessory made from an innovative material that brings all the benefits of high-tech plastics to create a unique object. Today, the brand is the market leader thanks to its customization, use of cutting-edge materials, and a range of quirky products ranging from handbags to watches, sunglasses, bracelets, and most recently platform shoes, to ensure quality standards that are a registered trademark. of the fact in Italy. All products are created with the intention of being personalized with interchangeable accessories that will always offer new and diverse combinations.

O bag is a design-oriented brand but with a fashion approach accessible to a broad, multigenerational audience that recognizes the possibility of self-improvement through its fashion choices.